A Beauty Editor Ran a Half-Marathon in Full Glitter
A beauty editor brought her full makeup game to a half-marathon in Vancouver. The real story? Why we're still acting like looking good and moving your body are mutually exclusive.
So a beauty editor showed up to run the Lululemon SeaWheeze half-marathon with glitter shadow on. And yes, it stayed on. This feels like the kind of thing that shouldn't be noteworthy in 2024—but here we are, apparently still shocked that someone can care about both athletic performance and how they look while doing it.
Here's what actually matters: she had to think through the logistics. Sweat-wicking fabrics, chafe-proof gear, actual running shoes—the stuff that keeps your body comfortable for 13 miles. None of that changes because you want a little shimmer in your eye. These aren't competing priorities. You can want your clothes to perform and also want to feel like yourself. You can wear lipstick and run a race. You can do both.
The fashion angle isn't "woman does makeup and exercise, very controversial." It's that athletic brands have spent years solving comfort and function, while beauty and fashion have been pigeonholed as purely aesthetic. The real innovation would be these worlds actually talking to each other more—athletic brands thinking about how their gear makes people *feel* beyond just function, beauty brands considering durability and practicality. You're not choosing between looking good and feeling strong. You're just getting ready, like you always do.
Your pre-run ritual can include whatever you want it to—full stop.