VS Fashion Show Is Back—And Moving to LA
After years away, the VS Fashion Show is happening again—this time in LA instead of New York. It's a real shift in how the brand sees itself.
Victoria's Secret is bringing back its fashion show, and it's leaving New York for Los Angeles. This is genuinely significant because the show was basically the brand's entire cultural footprint for decades. The VS Fashion Show *was* how they stayed relevant, how they cast aspiration, how they told you who they thought was beautiful. When it disappeared around 2018, it felt less like a pivot and more like a quiet exit. Now they're not just reviving it—they're moving it across the country, which signals they're thinking differently about where fashion power actually lives.
Here's what matters: This isn't nostalgia, at least not entirely. The fashion industry has shifted. New York Fashion Week isn't what it was. LA has real influence now—in entertainment, in social media, in how younger people actually consume fashion. The VS reboot could go two ways. It could be a genuine reckoning with what the brand is now (more inclusive, less one-note), or it could be corporate nostalgia banking on people's memories of the early 2000s. The fact that they're doing this in LA instead of doubling down on New York suggests they might actually get it. But we'll see.
The real question: Does anyone care anymore? Plenty of people. The show was iconic enough that its absence mattered; the return will too. But the brand has work to do beyond one event. Still, this is the kind of move that reminds you fashion isn't static—companies can actually change course. Whether VS actually commits to that change is what we're watching for now.
A fashion show revival that could mean something, or could just mean a brand trying to remember who it used to be.